TAILOR MADE BY RAFAEL FAZANO
About
With over 15 years of experience in advertising photography and a solid background in art direction, I’ve repositioned myself as a creative partner for brands and agencies that need to transform ideas into tailor-made visual content — crafted specifically for the digital universe.
My work goes beyond aesthetics: I deliver strategy, production rhythm, and a visual language aligned with each client’s digital marketing goals. I don’t follow formulas. I create Tailor Made visual experiences, where every image, concept, and detail is strategically designed to tell your story in a unique way.
By combining photography, photographic direction, creative direction, and artificial intelligence, I bring exclusivity to brands that want to stand out with authenticity, impact, and relevance on social media — with creative, strategic, and high-performance visual content.
WORK
WHAT I BRING TO THE TABLE?
ADVERTISING PHOTOGRAPHY
I specialize in traditional advertising photography, capturing products and people with technical precision, refined direction, and strong visual language. Whether it's a still life or a human portrait, every image is crafted to reflect the identity and goals of the brand.
AI INTEGRATION
I incorporate artificial intelligence into my creative workflow, combining real photography with AI-generated visuals. This hybrid approach allows for faster prototyping, visual experimentation, and the creation of unique and impactful concepts — without losing the authenticity and quality of a well-directed image.
Image Library
For brands that need volume, agility, and consistency, I create tailor-made image banks powered by AI and guided by creative direction. These libraries are built to scale across different platforms, ensuring a cohesive and on-brand visual presence in every asset.
HUMAN INTELLIGENCE